EUROPE – 7th EDITION
june 2020
BARCELONA
2 days of quality and profitable networking in a exclusive campus entirely booked for 300 attendees
60%
Retailers C-levels
30%
digital solutions
10%
startups
+2000
meetings
+100
tables
+10
cases
+5
dynamics
In a place that inspires creativity
Digital 1to1 Europe 2020 takes place in the luxurious complex of La Mola, in Terrassa (Barcelona). A location away from the workplace and from the city centre but at just a few minutes away from Barcelona’s international airport.
A place in nature where mind and partnerships flow in a private and peaceful way.
these retailers, e-commerce and brands were hivers for the last edition
Le BHV Marais
Omnichannel Project Manager & E-Store Manager
Business Sector: Retail
Company Type: Retailer / Brand
Company Headquarter: France
Website: https://www.bhv.fr/
Job Titles: Omnichannel Project Manager & E-Store Manager
Countries Under Responsability: France
Company Description:
Multicategories retailer: Home furniture, Fashion, DIY, leisure.
Leroy Merlin
Digital Transformation Leader
Business Sector: Retail
Company Type: Retailer / Brand
Company Headquarter : Spain
Website: https://www.leroymerlin.es/
Job Titles: Digital Transformation Leader
Countries under responsibility: Spain
Company Description
Do it yourself, home improvement.
Zalando
Head of Operation
Business Sector: Retail
Company Type: Fashion Retailer
Company Headquarter : Germany
Website: https://corporate.zalando.com/
Job Titles: Head of Operations Partner Program
Countries under responsibility: Europe
Company description:
Europe's largest online fashion platform.
Groupe Renault
Head of Digital
Business Sector: Automotive
Company Type: Industry
Company Headquarter : France
Website: https://www.renault.com/
Job Titles: Head of Digital Marketing AMI PACIFIC REGION
Countries under responsibility: EMEA
Company description:
The Alliance Renault Nissan Mitsubishi is number one in the world in terms of sales in automotive Market since 2017.
L’Oréal
E-Retail & Digital Manager / CMO / EKAM
Business Sector: Cosmetics & Personal Care
Company Type: Retailer / Brand, FMCG (Consumer Goods)
Company Headquarter : France
Website: https://www.loreal.com/
Job Titles:
Global e-Commerce & Digital Transformation Director / EKAM & Digital Manager / CMO
Countries under responsibility: Worldwide / Spain
Company description:
Leader in beauty & cosmetics worldwide.
Cinesa
Digital Manager Spain & Portugal
Business Sector: Entertainment
Company Headquarter : United Kingdom
Website: https://www.cinesa.es/
Job Titles in this edition:
Digital Product Manager Southern Europe / Head od Digital Southern Europe
Countries under responsibility: South Europe
Company description:
World leaders of cinema exhibition: in Spain as Cinesa, in Europe as UCI -Odeon Cinemas, in the world as part of AMC group.
Funidelia
CMO
Business Sector: Retail
Company Type: Retailer / Brand, Pure-Play Ecommerce
Company Headquarter : Spain
Website: https://www.funidelia.info/
Job Titles:
CMO / Head of Customer Experience & Expansion
Countries under responsibility: Worldwide
Company description:
Costume and party accessory online shop, merchandise and original geeky gifts.
Cewe
Country Head
Jabra
Global Ecommerce Director
Mytheresa
CTO
Gruppo Gabrielli
Head of Digital
Worten
eCommerce Director
Pronovias
Head of Performance and CRM Manager
Pandora
eCommerce Director
Nike
eCommerce Manager / Senior Business Development Manager Southern Europe
Naf Naf
Responsable desarollo internacional: E-Business
Aosom Italy
Head of eCommerce
Business Sector: Home & Living
Company Type: Retailer / Brand, Pure-Play Ecommerce
Company Headquarter : China
Website: https://www.aosom.it/
Job Titles:
Head of eCommerce Sales & Digital Marketing
Countries under responsibility: Italy
Company description:
Aosom is a pure player eCommerce multinational Company operating in the H&G, PET and DIY sector..
Mars
Senior Digital Brand & Innovation Leader
Galeries Lafayette
Marketing and Digital Project Manager
Ideal Standard
Group Digital Marketing Director
Etam
Digital Director / International E-commerce Manager
Carrefour
Digital & eCommerce Business Analyst
… and many more.
these digital solutions were the hivers 2019
gold hivers
Scala
silver hivers
Mondial Relay
Localistico
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://localistico.com
Servicio principal
Plataforma de marketing digital local (online to offline) que ayuda a retailers a aumentar el número de visitas en sus tiendas o puntos de venta.
Descripción
Localistico ayuda a retailers a utilizar sus canales online (desde Google My Business a Apple Maps) para incrementar el trafico a sus tiendas, recoger analiticas y reseñas y lanzar anuncios geolocalizados.Somos partners de Google para online-to-offline Ads, ademas de Facebook, Foursquare, Apple, Bing o HERE y trabajamos en mas de 80 paises para mas de 150 marcas como Vodafone, Camper, Bershka o Repsol.
Categorías de servicios
- Herramienta de Cross Channel
- Herramienta de Experiencia del Cliente
- Herramienta de Marketing Móvil
- Herramienta de Inteligencia Empresarial
- Herramienta de Social Media Marketing
- Herramienta de Marketing Digital / Marketing Automation / Marketing Acquisition
SaleCycle
Website: https://www.salecycle.com/
Tradebyte
Website: https://www.tradebyte.com/
Mailjet
Zendesk
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.zendesk.com/
Servicio principal
Soporte/Atención al Cliente Omni-Canal (Correo, Chat, AnswerBot, Formularios Web, Auto-Servicio/Base de Conocimiento, Redes Sociales, Teléfono)
Descripción
Zendesk mejora la experiencia de los agentes, administradores y clientes. Como empleados, nos animamos mutuamente para crecer e innovar. Como compañía, estamos siempre preparados para echar raíces en las comunidades donde residimos. Nuestra plataforma de servicio de atención al cliente e interacción es avanzada y flexible, y puede crecer con cualquier negocio. Incluso el tuyo.
Categorías de servicios
- Herramientas de Cross Channel
- Herramientas de Gestión de Clientes
- Herramienta de Colaboración
- Herramienta de Experiencia del Cliente
- Herramienta de Ventas
Vtex
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.vtex.com/
Servicio principal
VTEX es una plataforma cloud SaaS para comercio unificado: tienda B2C, B2B, marketplaces, omnichannel.
Descripción
VTEX es la verdadera plataforma Cloud Commerce™ para la digitalización del comercio. Es utilizada por más de 2.500 tiendas virtuales en 25 países y tiene clientes globales corporativos, como SONY, Walmart, Whirlpool, Coca-cola, Lancôme, AVON y LEGO. VTEX es la única empresa da América Latina presente simultáneamente el Cuadrante Mágico de Gartner, en el informe de Comercio Digital 2017, y en el Now Tech: B2C Commerce Suites 2018 de Forrester. Es una plataforma end-to-end, totalmente adaptable y omnichannel que mantiene un ritmo de permanente evolución en línea con las expectativas de sus clientes.
Algunas de las características destacadas son el escalado automático de la infraestructura elástica en la nube, que aumenta las tasas de conversión, y disminuye los costos operacionales generando fidelización en los consumidores y aumentando la tasa orgánica de recurrencia.
Categorías de servicios
- Plataformas eCommerce
- Tecnología en la Tienda / In-store Experience
- Herramienta de Ventas
- Herramienta de Cross Channel
- Herramienta de Gestión de Catálogo / Producto
- Herramienta de Innovación
- Soluciones B2B2C
- Marketplaces
Quantcast
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.quantcast.com/
Súmate
Syte
Rich Relevance
Eulerian
AB Tasty
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.abtasty.com/
Servicio principal
Plataforma todo en uno de CRO (Testing / Personalización / Engagement / Insights)
Descripción
AB Tasty ofrece una solución simple e intuitiva para que puedas dar vida a tus ideas de optimización y medir su impacto, minimizando la dependencia de equipos técnicos. También ofrecemos servicios de consultoría desde una implementación puntual hasta una externalización completo de la actividad de CRO. Todo lo necesario para adoptar una estrategia de Lean CRO.
Categorías de servicios
- Herramienta de Optimización de la Tasa de Conversión (CRO)
- Tecnología en la Tienda / In-store Experience
- Herramienta de Marketing Digital / Marketing Automation / Marketing Acquisition
Contentsquare
Tipo de empresa: Solución Tecnologica (SaaS)
Website: https://www.contentsquare.com/
Servicio principal
Plataforma de insights sobre experiencias digitales
Descripción
Ayudamos a las empresas a comprender cómo y por qué sus usuarios interactúan con sus sitios web, y a usar esa información para mejorar su conversión, optimizar los recorridos de clientes y ofrecer un UX impecable.
Categorías de servicios
- Herramienta de Business Analytics
- Herramienta de Innovación
- Herramienta de Marketing Móvil
- Herramienta de Comercio Móvil
- Herramienta de Experiencia del Cliente
- Herramienta de Inteligencia Empresarial
- Herramienta de Business Analytics
- Herramienta de Optimización de la Tasa de Conversión (CRO)
- Herramienta de Marketing Digital / Marketing Automation / Marketing Acquisition
- Herramienta de Ventas
Ebronext
Website: www.ebronext.com
bronze hivers
TokyWoky
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.tokywoky.com/
Servicio principal
TokyWoky builds brand communities on online shops to boost sales and radically improve customer experience.
Descripción
TokyWoky helps leading brands and retailers leverage their customer community on their website.Through a fully integrated community platform we spot core-customers and leverage them to:
- Offer shopper-to-shopper advice through chat
- Create Q&As, articles and visual content
- Test products and write reviews
Categorías de servicios
- Herramienta de Colaboración
- Herramienta de Experiencia del Cliente
- Herramienta de Social Media Marketing
Sequra
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.sequra.es/
Servicio principal
Herramienta de conversión y financiación.
Descripción
SeQura es un medio de pago para e-Commerce con el que es posible poder pagar hasta siete días después del envío de un pedido, teniendo la posibilidad de probar el producto en casa antes de abonar su importe.Actualmente, más de 300 tiendas online de todos los sectores en España confían e incluyen Sequra entre sus medios de pago.
Categorías de servicios
- Herramienta de Comercio Móvil
- Herramienta de FinTech / Pagos Online
Proximis
- Plataformas eCommerce
- Tecnología en la Tienda / In-store Experience
- Herramienta de Cross Channel
- Agencia Tecnología eCommerce
- Herramienta de Innovación
- Soluciones de Crossborder
Catchoom
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://catchoom.com/
Adyen
- Herramienta de Innovación
- Herramienta Financieras y Contables
- Marketplaces
- Soluciones de Crossborder
- Herramienta de FinTech / Pagos Online
- Tecnología en la Tienda / In-store Experience
Sendinblue
Filoblu
Website: https://filoblu.com/
Ysance Mazeberry
Website: https://www.mazeberry.com/
DHL
Minderest
Website: https://www.minderest.com/
BoaCompra
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://boacompra.com/
NetRivals
- Herramienta de Gestión de Catálogo / Producto
- Herramienta de Innovación
- Herramienta de Inteligencia Empresarial
- Herramienta de Business Analytics
- Herramienta de Optimización de la Tasa de Conversión (CRO)
- Herramienta de Ventas
- Plataformas eCommerce
Paga + Tarde
- Herramientas de FinTech / Pagos Online
- Herramientas de Ventas
- Herramienta de Marketing Digital / Marketing Automation / Marketing Acquisition
- Herramientas de Optimización de la Tasa de Conversión (CRO)
Izberg
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.izberg-marketplace.com/
Zeotap
Logifashion
Tipo de empresa: Solución Tecnológica (SaaS)
Website: https://www.logisfashion.com/
Zeus
- Agencias Tecnología eCommerce
- Agencias Transformación Digital
- Herramientas de Business Analytics
- Herramienta de Comercio Móvil
- Herramientas de Comunicación
- Herramientas de Gestión de Catálogo / Producto
- Herramientas de Gestión de IT
- Herramientas de Inteligencia Empresarial
- Herramientas de Marketing Móvil
- Herramientas de Operaciones
- Herramientas de Social Media Marketing
- Herramientas de Ventas
- Soluciones B2B2C
Localoo
WIO
Correos Express
Website: www.correosexpress.com
Usabilla
Atrevia
Arvato
Website: www.arvato.com
Amadeus
Website: www.amadeus.com
Credorax
Website: www.credorax.com
EGI Talent
Website: www.egi-group.com
Zerogrey
Website: www.zerogrey.com
Nosto
Website: www.nosto.com
startups
Didomi
Website: https://www.didomi.io
Connectif
Website: https://www.connectif.ai/
Qapla
thanks to our partners and media partners for this edition
Zalando
Head of Operation
Business Sector: Retail
Company Type: Fashion Retailer
Company Headquarter : Germany
Website: https://corporate.zalando.com/
Job Titles: Head of Operations Partner Program
Countries under responsibility: Europe
Company description:
Europe's largest online fashion platform.
Ecommerce News
Cross Border Magazine
Ecommerce Nation
E-Commerce Connect
Atrevia
Marketing 4 Ecommerce
ICC
BigData Magazine
Ecommerce News
Ecommerce Network
Global-E
Transactionale
these following speakers were part of the hive for the 2019 edition
Carsten Feiler
Teamlead Sales & Enabling - Tradebyte
Mark Hammond
Senior Engineer - Quantcast
Carine Buadès
Directora Gerente - Mondial Relay
Ricardo Varela
Founder - Localistico
Alvaro Butragueño
Head of Sales Iberia - Eulerian
Carsten Feiler
Teamlead Sales & Enabling - Tradebyte
Tipo de presentación: Business Case
Título:
From Retail to Platform - A vice versa platform success story from Engelhorn (TBC)
Descripción: TBC
Speaker bio
Since 2017: Teamlead Sales & Enabling: Responsible for Sales, Marketplace Business & Solutions and digital enabling.
Mark Hammond
Senior Engineer - Quantcast
Tipo de presentación: Business Case
Título:
How AI can teach you new tricks
Descripción:
Everybody talks about AI and automation, but why is this good for you, the human?
If machines can learn and make decisions themselves, can you also use them to learn new things?
How does this apply to digital marketing?
Mark Hammond, Senior Engineer will, explain how AI works, how it learns and what it already can do for digital marketers today to understand and reach their audiences.
Speaker bio
Mark is an Engineering Leader at Quantcast, who use AI to understand audiences across the internet and radically simplify digital ad targeting for the buyer. Mark runs cross-team engineering projects and has lead teams overseeing algorithmic targeting and automated detection of fraud. Prior to Quantcast, Mark held engineering roles at Struq, who used AI to dynamically optimise the selection and generation of creatives to maximise user-engagement.
Mark has 14 years’ experience in building and operating technology projects, working in AI-driven Adtech since 2010. Mark holds a Masters degree in Computing from Imperial College London and spent a year studying Informatik at Karlsruhe Institute of Technology.
Carine Buadès
Directora Gerente - Mondial Relay
Tipo de presentación: Group dynamic
Título:
TBC
Descripción:
TBC
Ricardo Varela
Founder - Localistico
Tipo de presentación: Group dynamic
Título:
Local Marketing strategies that work: using digital to drive more store visits and revenue.
Descripción:
A working session how to start rolling out a local marketing strategy for a retailer with brick&mortar presence.
We will share some of the best practices we hope you can use, some common blockers we have seen from our clients and do a couple of exercises together using sample data that you can carry over to your own use cases.
Speaker bio
Ricardo Varela is the founder of Localistico (https://localistico.com), a local marketing and analytics platform that helps retailers drive more customers to brick&mortar stores using digital channels. Localistico currently works with more than 100 brands in 85 countries, including the likes of Vodafone, Starbucks, Camper, Repsol, Desigual or Bershka.
Prior to Localistico, Ricardo has worked in Telefonica, Yahoo, Google and Microsoft.
Alvaro Butragueño
Head of Sales Iberia - Eulerian
Tipo de presentación: Business case
Título:
What do Bankia, Melia, SFR and OUI.sncf have in common? A real Data-Driven strategy. The ecosystem of the best!
Descripción:
Nowadays, companies have no choice but to carry out their business strategies based on data. To achieve real growth, however, a well-structured technological ecosystem is vital. The challenge, then, lies in organizing this ecosystem in a coherent and rational way so that it brings real benefits to the company. At Eulerian Technologies we have identified a common pattern in the organization of technological ecosystems by those companies that achieve true success with their data-driven strategies.
Speaker bio
Director of Sales and Digital Marketing with skills and knowledge in corporate strategy, business organization, planning and budgeting. MBA by IE Business School. Expert in digital transformation and business development, applying new technologies combined with marketing actions.
challenges that look for digital solutions
French leading Home Storage Company is looking for new Marketplaces
Leading automotive alliance is looking for an acceleration of e-Commerce Sales
Retailer with 120 own shops needs a complete Digital Transformation Strategy
Multi-channel Retailer needs Drive to Store, Digital in Store and Omnichannel
If you feel that you can’t stay behind,
you might be a hiver!
I think I’m a hiver and
