Tipo de presentación: Business Case
How AI can teach you new tricks
Everybody talks about AI and automation, but why is this good for you, the human?
If machines can learn and make decisions themselves, can you also use them to learn new things?
How does this apply to digital marketing?
Mark Hammond, Senior Engineer will, explain how AI works, how it learns and what it already can do for digital marketers today to understand and reach their audiences.
Mark is an Engineering Leader at Quantcast, who use AI to understand audiences across the internet and radically simplify digital ad targeting for the buyer. Mark runs cross-team engineering projects and has lead teams overseeing algorithmic targeting and automated detection of fraud. Prior to Quantcast, Mark held engineering roles at Struq, who used AI to dynamically optimise the selection and generation of creatives to maximise user-engagement.
Mark has 14 years’ experience in building and operating technology projects, working in AI-driven Adtech since 2010. Mark holds a Masters degree in Computing from Imperial College London and spent a year studying Informatik at Karlsruhe Institute of Technology.