Tipo de presentación: Group dynamic
Local Marketing strategies that work: using digital to drive more store visits and revenue.
A working session how to start rolling out a local marketing strategy for a retailer with brick&mortar presence.
We will share some of the best practices we hope you can use, some common blockers we have seen from our clients and do a couple of exercises together using sample data that you can carry over to your own use cases.
Ricardo Varela is the founder of Localistico (https://localistico.com), a local marketing and analytics platform that helps retailers drive more customers to brick&mortar stores using digital channels. Localistico currently works with more than 100 brands in 85 countries, including the likes of Vodafone, Starbucks, Camper, Repsol, Desigual or Bershka.
Prior to Localistico, Ricardo has worked in Telefonica, Yahoo, Google and Microsoft.